October 11, 2011

 

Archipelago has assisted the Crummer Graduate School of Business at Rollins College with a variety of marketing and media-related services in an agency-of-record capacity. Both school and agency recognized the schools site had taken on a life of its own. It had become increasingly difficult for visitors to efficiently and effectively locate the information they sought.

 

It wasn’t as easy as developing a new site. The school offers its students, alumni - and even the general public - valuable programs. We dug deep to analyze, prioritize and streamline the vast amount of information into a meaningful, and efficient architecture.

 

We worked together to accomplish something that had not been done in years: we provided students with a clear and concise path to information. We standardized the experience within the school’s brand. And we helped to elevate the school’s outreach to modern expectations.

 

 

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